Almost every activity man engages in has been digitized and moved to the web. This vital gift from the 20th century turned our whole world into a global village, making it easier and more comfortable for its users in carrying out various activities on the platform. It is no surprise that the internet continues to increase in popularity and usage among the world’s population.
Apart from using the digital space for socializing, storing information, or making business transactions, with massive traffic generated by the space daily, you don’t have to be a genius to see the marketing and advertising opportunity that this space provided. Unsurprisingly, people have caught up to this fact, and many now view web as another advertising platform. Several ways exist by which people utilize the web in marketing their goods and services. From utilization of SEOs expert services to the use of online referrals, the ways to utilize the net for getting your product out there are quite plenty. Push Notification Advertising exists as an example of the ways people utilize the internet in getting their products and services to a larger audience.
Before going into what this means, let’s first understand the concept of Push notification. Push notifications are those pop-up messages generated by a website that usually contain news, updates, results, plus other types of information that can be of interest to their subscribers. It is usually a type of service to an already loyal customer. However, when a website uses push notification means to advertise other products that may or may not be theirs it is termed push notification advertising. It is a simple form of advertising via the net, that requires the consent of its users before the ads are being delivered. Unlike most other advertising forms done online, they are not intrusive which prompts more positive reactions from users.
When a user accepts its service from a website or an application, ads can be included in the notices received by the user from the ad’s provider. One major advantage this type of online ads has over others is that it continues to deliver its service even when the user is offline. The cost of carrying out this type of ad is relatively cheap. Calculation of its cost is dependent on the type of push notification advertising that is being used. Its pricing models could be based on cost per click or cost per interaction between the customers and its advertised services.
The cost per click model of payment occurs if you only have to pay when a user clicks the ad. While cost by interaction model of payment is when you only pay if a user interacts with the service you are advertising. Their interaction could be the user liking your page, following your page, buying your product, subscribing to your services, etc. These two plans can be as low as five thousand dollars per click and $0.01 per impression respectively. Every advertising model aims to increase revenues, and push notification advertising satisfies this to a great extent. With as little as 100 dollars investment, you can generate more than 1000% investment return with good push notification ads.