Communication has evolved in the last decade from sending text only to images, videos with animations. Push notifications are popups on a mobile phone to pass specific information such as launch of a new product. Businesses knew that customers no longer wanted to read boring promotional emails. This resulted to discovery of short messages displayed where customers would read quickly. The text just showed up on the phone screen without interrupting the user. Customers have embraced them making them a successful tool for marketing.
Mobile devices provide the platform for sending data to reach potential customers. Only those who installed your application can receive the information sent. Unlike texts sent, they are shorter where the client can quickly read. Payment is required for sending normal text while it is free for push notifications. Similarities exist where both are seen on the lock screen used for marketing purposes. Minimizing the words used to pass a point is key to maintaining good customer relations.
Push notifications were first used in 2003 where blackberry mobile created an email notification system for their users. This development was advanced in 2008 by a team of developers led by Matias Duarte. Substantial growth was noted in 2009 when Apple, during the launch of a smartphone, introduced Apple Push Notification System. This enabled Apple consumers to receive data in software installed on their phone, from the developers. Texts appear on the screen, a sound is played depending on the setting. They decide to view them in the settings panel to make necessary changes.
In 2010, Google launched their notifications which was designed to run on android devices. Consumers must have an active account to enable connectivity through their services. Before this update, messages were only sent to applications like Calendar, Contacts and Gmail. Polling was used where servers were queried to get new features developed. Software from different servers can send small texts to their clients on android. Information sent assists in refreshing data, notifying us of any new updates available.
Apple mobile notifications would interrupt all other activities making it very inefficient. Users were forced to deal with such it instantly as all other applications were paused. The notification center was established by IOS in 2011, a feature that put together all messages. Clients can choose what appears depending on the interaction with the feature sent. Once an action has been taken, it is removed from the list. To access this feature, put your finger at the top of the screen then drag downwards.
An improvement of the notification service was done in 2012. It was replaced by Google Cloud Messaging whose transfer load had increased. Data sent would be larger, allowing us to access applications using links. Information was simple and reliable, reached by android devices across the network. Marketing companies have noted the power of push information to convey promotional material. The appearance of notifications improved to add pictures including reply options in 2016.
Graphics, images and media content was used by Firebase messaging in 2018. This cloud service ran across many devices no cost, a feature enhancing increased interaction with software. Despite this being an important sales tool, sellers are urged not to overuse it. Sending numerous texts may cause a potential customer to lose interest making them inactive. Brief notes are encouraged coupled with an interactive option for others to engage. Used today, reliability of transfer from client to server is still relevant.
Growth in technology has seen push notifications change from text only to media and graphics. The future of push texting is having interactive content to engage people in interesting tasks. Content shared is customized to create great experience leading to customer retention. Brands will embrace this as users are expecting to receive data from the applications. Customer privacy will be improved as companies like Google and Apple give control to users. Push providers handle security concerns over anything sent ensuring protocols like encryption are in place.
Notifications have opened up our general view of carrying out business today. Marketing products such as new software releases is made easy by mobile applications. They remind dormant customers of their favorite restaurant, meetings and others. Messages are sent out, they should be short describing the main aim. Problems have been solved for the client enhancing communication with businesses.