A push notification is a message that is sent by owners of specific applications to their users which appears on the screen even when the application is not in use. These notifications could be on new features of the app or any other information about the app on how to better the app. Push notifications are similar to promotional texts from institutions and some do not require you to be online to get them. These notifications are short and easy to grasp, only sent whenever there is something new for those using a given application.
Push notifications should be sent at given hours of the day since notifications can irritate during sleeping hours. Therefore, push notifications are best sent around morning hours before lunch. In late afternoon hours, people are tired and want to go home to rest. During morning working hours, people are happily starting their day which makes it the best time to send push notifications to their mobile devices. Too many notifications might make the utilisers uninstall the app, meaning you will lose your clients. The notifications should be limited in number and should carry important, brief information about apps.