While emails may experience delivery delays through faulty contact information and stiff spam filters that may render a legitimate mail to the spam folder, push notifications are more direct in keeping you in touch with app users. Even better, when a website prompts a user with an opt-in message, he has the option to accept or reject. Whether he accepts will depend on the type of message received, but if the user accepts, the company will begin to send them notifications. As people join the mobile-driven society, push notifications are becoming more welcome than ever before.
People are on the move and may not find time to scroll through lengthy emails. That means push notification is more welcome since it is quick and more digestible. All these points to a better future for push notifications. Websites now turn to the more direct alternative of sending personalised messages to app users who respond by clicking on the alerts. There is no sign that push notifications will go away, instead, it is showing strong signs of entrenching itself as the only available alternative to better marketing. It has advanced from a mere message to Rich Push, Push Action Buttons and Push stories.
Push notifications have advanced beyond mere text to a more powerful tool that uses rich Push and Push Action buttons to interact with users. Even more, Push action buttons, provide a user with actionable choices to help the user act. The Push stories use a technology that sends carousel-like images that pique the minds of users. This in turn creates an active engagement with users and increases personal awareness with these alerts. They provide at least four options to pick from which may include social sharing, being brought to a page, app or a fillable form. It is the sure way to increase social engagements with the website visitors, besides sending interactive reminders. Whatmore, Push stories similarly use image attachments to push messages that use buttons to drive visitors to action pages within seconds of opening them.
Push notifications continue to explore new possibilities brought about by technological advancements. With APIs, you rest from manually maintaining subscribers. APIs such as Pushnami are capable of maintaining subscribers for you through automation, making your work a lot easier. API systems have become even more useful as they empower clients by giving them full access and control over the subscribed data. Information technology is changing the way you engage with customers greatly.
You can now secure your account with Multifactor Authentication where you receive push notification through the website to authenticate that you are the legitimate owner of the account login in. Multifactor authentication helps rein in internet insecurity against fraudsters who target such accounts to spread spams. Banks are known to use this feature even more to secure clients’ accounts. During registration, you will be asked to provide all your details through the app. That should include your names, email, phone number, age and other relevant information. Your bank will use this data to send you alerts with codes to help rein in fraud.
Machine learning, the technology that helps gather information on behavior patterns of internet or app customers, is now gaining popularity in the market. You can use machine learning to study how visitors interact with push notifications. This, in turn, will help design personalised push messages that interact directly with a market segment. Machine learning is expanding the reach of push services as it becomes more necessary to know your clients before bombarding them with messages. That means people will become more accustomed to using this service as it becomes more entrenched.
Push messages may show on your devices in three varieties which is sound, on-screen alerts and badges. Whatever visual appearance they take, you just click on the message attachment that was sent to you to land on the relevant page. These alerts can appear on your device’s lock screen that can allow you to launch the app from the lock screen. Push notifications are ideal for developers in staying in touch with their clients on the go. If ever there was a time that this service is likely to gain dominance, it is now. Its future is beaming with optimism about how successful it will be as businesses shift from other traditional methods to push notifications.